Posted in Exploring, General, Opinion, Second Life

The impact of Marketplace on in-world stores

There’s been some chat in the blogosphere recently that the Marketplace is killing actual in-world stores; that reduced footfall means that satellite stores (or even main stores) are less commercially viable than they were, and that this will have knock-on effects for malls, clubs and RP sims as they struggle to fill the vendor booths whose income helps pay their tier. I can see the argument for this and it is pretty compelling.
However, the counter-argument is that malls are a bit of a blight anyway and that the Marketplace is just so much more convenient, quick and efficient. And, again, that has some validity too.

My own opinion is somewhere in between. Personally, I absolutely adore shopping in-world if the store is interesting, well laid out, and gives me a positive ‘experience’. By contrast, there are few things more soul-destroying than wandering round a huge faceless store that has all the visual interest of a level of Wolfenstein 3D and where you can’t find what you’re looking for.

Here’s a case in point…

Could this shop be any more boring and uninspiring? This kind of shop, where the Designer clearly does not give a flying fig about the store, is the kind of thing the Marketplace was made for. They just want to sell their stuff and no more. May as well put it up on Marketplace and save yourself the tier.

By contrast, other Designers clearly love to build as well as make clothes, and pour a great deal of love into the whole shopping experience.


My greatest concern with Marketplace is that it will cause all in-world shops to become unviable and we will lose the experience of shopping at beautiful sims like this. Likewise, wonderful themed and/or RP sims where it is a delight to explore will also start to struggle to pay their tier to the point where they can’t continue. And I think Second Life would be a much poorer place for it.

Links:

http://strawberrysingh.com/2012/05/16/the-marketplace-debate/
http://primperfectblog.wordpress.com/2011/11/06/is-the-marketplace-killing-the-mall/

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